“It takes years to build a reputation but only one post to ruin it.” – Anonymous
Online reputation management solves the problem of having negative comments about you, your company or your products from being found on the first page of the search engine results.
You can have a wonderful reputation that you’ve carefully built over the years only to have one negative comment by someone to ruin it. Now when others search for information about or your products they see the negative result it might persuade that prospect from doing business with your.
The worst of it, the negative comment(s) don’t have to be true. They can just be from grumpy people, those who are never satisfied. Yet the web searcher doesn’t know if the comment is true or not but it starts to cast doubts on working with you and your company. Once the seed of doubt is cast, they look at you and your products differently. You now have an uphill battle, because people buy from those they like, know and trust and the trust starts to crumble.
What can be done about it?
While there are a number of things that can be done, the single most powerful is to get enough pages and websites dealing with you, your company and your products to rank higher than the negative sites, that they are pushed off the first page of search results. 97% of all searchers only look on page one for what they are looking for.
Part of our strategy is to find all of the positive, or at least neutral sites or if need be create some new sites that can be optimized to produce first page results, displacing the negative sites.
For a free assessment of your situation, call us today at 214-669-1890.